Ideation & Innovation
Effective innovations – from the idea to the successful product
For us, design thinking and innovation do not mean “flying to the moon,” but rather developing usable product ideas that can be realized on the market. Our focus is on efficient processes that are both technology- and user-driven.
Because anything else is perspiration, not innovation.
To stay one step ahead of the competition, you need clever concepts that meet your demanding project goals. This is exactly where BUSSE comes in: we develop innovative solutions and product concepts for you. Whether the focus is on value engineering, novel functions and designs, or the “supreme discipline” of usability and technology innovations – we are there to support you.
In the 21st century, it is often less about physically improving a product. Rather, smart, user-oriented functions create real added value. A good operating concept and design increase desirability and enable a higher willingness to pay.
Our range of services
We offer a comprehensive service package that optimizes your innovation processes from the ground up. Our focus is on structuring your idea generation and ensuring that every concept becomes a viable product.
Strategy consulting: We define and establish tailor-made innovation processes for your company.
Workshops & moderation: We moderate workshops for innovation and design thinking to inspire your teams and promote the best ideas.
Structured idea generation: Our methods include customer journeys, pain point analyses, and the definition of search fields to develop relevant concepts in a targeted manner.
Concept validation: We test the feasibility of your ideas through concept visualizations and storyboards.
Market checks: We conduct market surveys and checks on acceptance and relevance to evaluate the potential of your product innovation.
Backdoor workshops: We support you in finding creative ways to circumvent property rights.
Tools & processes: We provide you with tools and processes for documenting, evaluating, and tracking your ideas to make your innovation process efficient.
The BUSSE innovation process: Efficient & effective
The key to success lies in consistent implementation. Many ideas fail because the necessary structures are lacking. We know that it is crucial to ask the right questions and identify the best scenarios.
Together with you, we define search fields and visions for the future. We reflect on early concepts with initial lead users to ensure market relevance and solution acceptance. Our approach ensures that a good idea becomes an innovation that is successful on the market.
Our innovation tools
Did you know that often only one successful product emerges from 3,000 ideas? Structured innovation processes and the right tools are crucial to increasing this success rate.
Our innovation tools help you to proceed efficiently right from the early stages. It is essential to define suitable search fields and exclude areas that do not fit in with the corporate strategy. Just as important as the idea generation itself is structured documentation and consistent rating in order to select the “right” ideas.
To this end, we use proven methods such as the Product Innovation Canvas Profile and QFD (Quality Function Deployment).
In addition, we ensure that your product innovation does not get lost in day-to-day business. Together with you, we establish a clear roadmap, define “idea ambassadors” and action items. In this way, we not only support you in brainstorming, but above all in establishing the necessary structures and processes that will lead your innovations to success.
Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.
