Design Management & Brand Design: For a strong brand and compelling customer experiences
Strong brand design is at the heart of a successful brand. At BUSSE, we understand that it goes far beyond an appealing logo. It is the strategic foundation for clearly positioning your products and services in a highly competitive market and ensuring sustainable growth. Our holistic approach combines design management with a deep understanding of the user experience to create a consistent brand identity across all touchpoints.
Brand design – from product style guides to corporate user experience
We develop brand-defining and strategically clear design concepts that can be seamlessly applied across the entire product portfolio. This includes geometric and graphic elements, surfaces, and colors, as well as consistent icons and operating concepts. These elements are crucial for the long-term success of your products and your brand, as they give you unique differentiation and a clear corporate identity in global markets. Equally important is the strategic harmonization of the entire product interaction. After all, the actual experience of using your products creates the strongest impression of quality and the highest brand loyalty. This is where the corporate user experience (CUX) comes into play: it ensures a consistent user experience across your entire product range and combines individual user interfaces – whether touchscreen, hard key, or voice input – with a consistent operating structure and a harmonized graphic appearance.
Only when all products are consistent or deliberately segmented in their brand design and the positioning of the brand and product design is strategically defined can a strong, uniform image be created. This image binds your customers and communicates the added value and price worthiness of your products.