Strong brand design is at the heart of a successful brand. At BUSSE, we understand that it goes far beyond an appealing logo. It is the strategic foundation for clearly positioning your products and services in a highly competitive market and ensuring sustainable growth. Our holistic approach combines design management with a deep understanding of the user experience to create a consistent brand identity across all touchpoints.
We develop brand-defining and strategically clear design concepts that can be seamlessly applied across the entire product portfolio. This includes geometric and graphic elements, surfaces, and colors, as well as consistent icons and operating concepts. These elements are crucial for the long-term success of your products and your brand, as they give you unique differentiation and a clear corporate identity in global markets. Equally important is the strategic harmonization of the entire product interaction. After all, the actual experience of using your products creates the strongest impression of quality and the highest brand loyalty. This is where the corporate user experience (CUX) comes into play: it ensures a consistent user experience across your entire product range and combines individual user interfaces – whether touchscreen, hard key, or voice input – with a consistent operating structure and a harmonized graphic appearance.
Only when all products are consistent or deliberately segmented in their brand design and the positioning of the brand and product design is strategically defined can a strong, uniform image be created. This image binds your customers and communicates the added value and price worthiness of your products.
As your partner for strategic brand development, we support you in strengthening your brand digitally and making it future-proof. Our core competencies in design management include:
Strategy consulting for competitive analysis and product positioning
Identification of corporate personas and target groups
Standardization of components and interfaces
Definition of design constants and design variables
Product and HMI design
Development of product design style guides and corporate user experience guidelines
Our design methodology combines strategic brand design with a well-thought-out corporate user experience (CUX) to create products that are not only functional but also emotionally appealing. We view design as an integrative process that involves all relevant departments in order to achieve the best possible result.
For us, professional brand design means gaining a deep understanding of the brand, the market, and the needs of manufacturers and users. Every product is a synthesis of complex requirements. That's why we think holistically in order to realize what is possible and implement what makes sense. Good product design communicates all of a customer's expectations of your brand on a functional and emotional level.
In corporate user experience, we develop design principles that lead to a consistent brand experience across all input media. This begins with the design of individual components (e.g., display frames, rotary push buttons), the conception of system structures and navigation paths, and the visual design of entire systems. The result is holistic and intuitive user guidance.
A corporate UX guideline is not purely a cosmetic element, but rather a strategic tool for steering your company's success. It creates trust, recognizability, and efficiency. Our structured process includes:
UX audit: Analysis of all existing products, interfaces, style guides, and design systems.
Fundamental analysis: Examination of corporate identity, target groups (corporate personas), and user needs.
Consideration of relevant norms and standards to be taken into account.
Principle derivation: Formulation of CUX principles and guidelines for operating philosophies, system structures, user journeys, and accessibility.
Development: Creation of a design and interaction system for HMI interfaces.
Rollout & implementation: Transfer of guidelines to various products, templates, and training courses.
Governance & evaluation: Regular reviews, KPI measurement, and user feedback for continuous optimization.
Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.
