Suncomfort by Glatz / Other models in the new brand design
The launch of the Familyflex models in January and the updated version of the Flex Roof strategically expand the Suncomfort by Glatz range:
Familyflex is expanding its range with an attractively priced side-pole parasol, bridging the gap between centre-pole parasols and the more technically complex side-pole solutions. Flex Roof expands the portfolio as a compact, bespoke solution for balconies and urban outdoor spaces, where a flat parasol design makes optimal use of the available space and maximises the projected shade.
Both models have been available in stores since January and consistently continue the jointly developed design language. As design and development partners, we were once again entrusted with implementing the product design, CAD surface development and the brand-defining design language for these products – based on the design strategy and product language developed by BUSSE for Suncomfort by Glatz – thereby further strengthening the visual and structural consistency within the product family.
In terms of design, both models consistently adhere to the defined brand characteristics: a calm, precise design language that prioritises longevity over short-lived trends. This is complemented by durable materials and structural details that combine functionality, aesthetics and cost-efficiency. As with the previous products in the range, particular emphasis has been placed here on repairability, robust construction and long-term usability – central principles of the Suncomfort product strategy.
Even during the development of the brand design for Suncomfort by Glatz, consideration was given to the scalability of the design language across different product categories. The new models demonstrate how this strategic foundation can be applied to both price-conscious entry-level products and functional bespoke solutions without compromising the brand’s recognisability. With Familyflex and Flex Roof, the portfolio is thus expanding not only functionally but also consistently in terms of design, evolving into a coherent product family across multiple product categories.
