A large crowd has gathered to look at the MAHA booth.

MAHA excites Automechanika 2026

Technology, Industrial Design

Around 4,400 exhibitors from over 80 countries turned Frankfurt am Main into an international meeting place for the automotive aftermarket for five days. In the middle: the largest booth in Hall 8. On approximately 1,300 m² and two levels, MAHA showcased vehicle testing and lifting technology, 14 innovations, and a trade fair concept to experience, try out, and participate.

Getting in is expressly desired

This was particularly evident with MAST 2.0. Nearly 100 planned and spontaneous demo rides made the functional testing of driver assistance systems directly from the vehicle experienceable. The regular appointments for the first three days of the fair were already fully booked three weeks before the start of the fair.

Just a few meters away, MAIA was presented in action - on passenger cars and for the first time on trucks. In addition, the autonomous inspection assistant received an award at the start of the fair: On the first day of the fair, MAIA won the Automechanika Innovation Award 2026 in the category "Smart Workshop & Service Solutions".

Both developments were by far the most discussed future topics at the booth - and much more than just trade fair exhibits. For MAIA, the delivery of the first limited series is planned for the end of 2027, the regular market launch will follow in mid-2028. MAST 2.0 is expected to reach series status for periodic vehicle inspection in 2029. For vehicle manufacturers and applications in testing and development, the current version is already available as a special machine and in use.

But the innovation boulevard continued. With the new hydraulic two-post lift MA STAR H 4.5 with remote control, the full-surface tread depth measurement OmniTread Scan, as well as ActiveBrake Pro for brake testing on vehicles with electronic parking brakes and all-wheel drive, MAHA showed further approaches for future workshop and testing processes. Among the 14 innovations showcased, they are among the developments with particularly concrete market potential.

Trade fair day ends. Conversations don’t.

Even after the trade fair closed, the booth remained lively. On all four evenings of the fair, the exchange continued. On Wednesday alone, more than 200 invited guests were welcomed to the International Evening by MAHA.

It is precisely this dialogue that is also crucial for MAHA when developing new technologies. "In Frankfurt, we deliberately also place concepts on the booth whose paths are not yet fully defined. Because we want to hear from the market what is really needed before we invest millions in industrialization. MAIA and MAST 2.0 show how concrete solutions can emerge from such impulses. Those who only show finished products learn little about what will be in demand in five years," says Dr. Peter Geigle, CEO of the MAHA Group.

Brand development that excites.

We at BUSSE are pleased to be part of this exciting, future-oriented development. In close cooperation with MAHA, visions, studies, and new products are being created that set signs worldwide on this international stage. Enthusiasm for the MAHA brand arises precisely from this continuous work, the high-quality presentation, and maximum customer proximity.

What MAHA and BUSSE take away from the trade fair days are primarily concrete feedback, new impulses, and numerous discussions about what the vehicle inspection of tomorrow needs.

A screen showing that MAHA has won the 2026 Innovation Award.
MAHA electronic devices are on a table.
A person is looking at a screen at the MAHA booth during a trade show.
A lift on display at a trade show.
A large crowd has gathered to look at the MAHA booth.
A car on a lift.

Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.

Product DesignProduct Engineering

Calistair

"We were particularly impressed by the enthusiasm and technical creativity of the Busse employees. The atmosphere in the project was characterized by professional looseness and great agility. We turned an idea into a finished product in 4 months!"

Product DesignProduct Engineering

Thyssenkrupp

"As an experienced design partner, BUSSE offers everything from a single source. Creative design solutions, prototyping through to small series production and UX design for software. The solution approaches and methods through to implementation always lead to a result that perfectly meets the requirements."

Product DesignProduct EngineeringPrototyping

Sigel

„The collaboration with the entire project team was always goal-oriented, constructive and pleasant in terms of communication. Mr. Timm and his project team always kept the functional and safety requirements in mind and understood what is also important to us in product development: can-do mentality, agile mindset as well as flexibility and efficiency in all project situations."

Industrial UX/HMI Design

Prinoth

„BUSSE is our design game-changer for snow groomers! Their UI/UX team elevates not only icons and layout but the entire user experience to a new level. Clear operation turns every ride into a pleasure. Reliable from development to series production, BUSSE is by our side. Their interface, based on precise product research, simplifies operation. Flexible, forward-thinking, and reliable – BUSSE is our satisfaction guarantee!"

Product Design

Mikron

"With BUSSE as a sparring partner, we were able to successfully work out a brand-defining design for our latest products that was appropriate for the target group. BUSSE understood our internal company processes very well and was therefore able to deliver optimal results. Deadlines were always met, you can rely on BUSSE. Anytime again!"

Product DesignProduct Engineering

Keller

"We were positively surprised by the collaboration with BUSSE in that the focus was not solely on the appearance of our product, but rather on the interplay of economical manufacturing solutions, optimized ergonomics and a functional design. The result now impresses with a coherent, unprecedented design concept."

Product DesignProduct Engineering

Britax Römer

„Child seats are not only visually complex but also technically demanding. Our longstanding partnership with BUSSE turns development into a creative experience. Design sprints and a versatile selection matrix relieve engineers, minimize time-consuming iterations. We appreciate BUSSE for their timely implementations despite limited resources. The collaboration is not only effective but also truly enjoyable!"

Product DesignProduct EngineeringPrototyping

Infinite Running

„What impressed me right from the start was the incorporation of many innovative ideas that led to a result that is now ready for the market. Despite patented hurdles, design concepts were fine-tuned and refined until a turnkey concept for prototypes and a near-series maturity was achieved."

Product DesignProduct EngineeringPrototyping

Hammer

"BUSSE has been the perfect partner for us to develop new and innovative ideas for over fifteen years. BUSSE offers a very high level of professionalism and a first-class understanding of the brand. The team has completely internalized the high standards of our projects and with exceptional creativity, as well as full dedication, has helped us to set new trends. Many of our bestsellers bear BUSSE hallmarks."

Product Design

Darda

„From the outset, BUSSE embraced our technical wishes and constraints, weaving them into a cohesive product. Their craftsmanship is impressive, making the collaboration not only enjoyable but also an inspiring process due to their expertise. It's a partnership that seamlessly blends creativity with professionalism."

Das moderne BUSSE DESIGN+ENGINEERING Headquarter mit großen Glasfenstern wird von innen beleuchtet und hebt sich vom dunkler werdenden Himmel während der Dämmerung ab. Das Bild zeigt architektonisches Design und natürliche Beleuchtungseffekte.