User excitement touchpoints reveal untapped digitalization potential in and around your product. After all, the key to an inspiring user experience lies not only in pure operation. Rather, it's about the entire experience—from commissioning and customization to troubleshooting. This is exactly where we come in: we develop interactive wizards, product animations, tutorials, and digital and print-based instructions, such as quick guides, to create a seamless user experience.
The foundation for user satisfaction and the strength of your brand is formed by the physical products and the associated user experience. But this is where potential is often wasted: even good products can cause frustration if they are poorly designed or come with user manuals that end up unread in the recycling bin.
At the same time, the digital world offers enormous opportunities by intelligently linking different media and content.
Some brands are showing how unboxing and initial setup can become a celebrated experience. Where changing toner used to be a major hurdle, even the most inexperienced user is now intuitively guided through the process by animated instructions.
We tap into precisely this potential for you.
To exploit the full potential of user excitement, we offer you a comprehensive service package. We accompany your users every step of their customer journey, creating a distinctive brand experience. Our service modules include:
Digital and print user manuals
Quick guides
Wizards
Storyboards
Diagrams, illustrations, pictograms, or icons
UX writing
2D or 3D (product) animations
Unboxing and packaging concepts
Service design
Concepts for web tools, such as product configurators
App concepts as accompanying tools
At BUSSE, we think beyond traditional methods such as the human-centered design process and take a holistic view of a product's interfaces in order to inspire your users. Our focus is on the three central levels of the product experience:
Before purchase: The user experience before the product has even been purchased.
Unpacking & initial installation: The celebrated experience during unboxing and commissioning.
Ongoing use: The experience the user has with the product in daily use.
A clear and structured work process is crucial to improving the user experience in the long term. Our approach is divided into two main phases that work hand in hand to unlock the full potential of your products.
Our work begins with a detailed analysis to understand the needs and behaviors of your target audience. We lay the foundation for an inspiring user experience by:
Identify user touchpoints: We identify all points of contact that a user has with your product—from initial contact to long-term use.
Identify user types: We define the different user types in order to understand their specific requirements and needs.
Identify potential for additional digital benefits: We look for ways to improve user guidance through digital services such as personalization or learning support.
Once we have identified the needs and touchpoints, we move on to implementation. Here, we develop the appropriate content and visually appealing solutions.
Structuring content: We create a clear and logical structure for all user manuals and quick guides.
Documentation creation: We formulate coherent, self-explanatory texts that guide users safely through the process.
Visual design: We develop explanatory graphics, icons, animations, and storyboards that make complex information understandable.
Content generation: We develop content and formats—from texts and diagrams to videos—to ensure comprehensive user guidance.
At BUSSE, we understand the interfaces between product and user holistically. Our interdisciplinary team of industrial designers, engineers, and UX specialists are equally familiar with the technology and the needs of users. When we work in parallel with product development, we know your product inside out and can thus develop the best possible solutions.
Thanks to our strong partner network, we can offer you additional services that round off the overall package:
Readability test
Compliance check
Translation
Printing
App programming
3D animations
Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.
