UX 720°

Holistic interaction for complex products

We don’t just think of user experiences in digital terms – but in both physical and digital terms.

From hardware to software. From ergonomics to interaction.

UX720° combines industrial design and UI/UX into an integrated user interface concept.

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Complex products require more than just interface design

Many UX approaches focus exclusively on software.

However, when it comes to machinery, specialised vehicles or technical systems, the user experience stems from:

  • Pushbuttons and rotary controls

  • Displays and touchscreens

  • Handle and service areas

  • Movement and sightlines

  • Context and operating environment

If you focus solely on the interface, you overlook the system.

720° instead of 360°:
A holistic approach to interaction

UX720° represents a broader perspective on interaction.

We consider:

  1. Physical interaction

    Ergonomics, haptics, layout, reach zones

  2. Digital interaction

    Information architecture, user flows, interface design

  3. Context & usage scenarios

    Working environment, safety requirements, stressful situations

It is only through the interaction of all levels that intuitive, safe and efficient operating concepts can be created.

Display connected to a circuit.
Various electrical components.
Prototype of a remote control.
Cable inside the prototype.

Interested in our UX720° method? Our experts are happy to advise you and answer any questions you may have.

The added value of UX720°

  • Fewer operating errors

  • Faster training

  • Greater process reliability

  • Lower support and training costs

  • Clear product differentiation

Particularly when it comes to products that require explanation, the integration of hardware and software is a key competitive advantage.

Areas of application

The UX720° really comes into its own when it comes to:

  • Mechanical and plant engineering

  • Medical technology

  • Special-purpose vehicles & mobile machinery

  • Technical software solutions with hardware components

What we can offer

Thanks to our interdisciplinary teams and in-house workshop, we can turn ideas into reality quickly. We build prototypes that bring hardware and software to life – from 3D-printed casings and interactive displays (Figma/Axure) to physical control elements (Arduino, joysticks).

Even at an early stage of development, we enable realistic usability testing with real users.

Our materials archive includes:

  • Microcontrollers (Arduino, Raspberry Pi) for dynamic processes and sensor integration

  • Encoders & standard control elements (push buttons, joysticks) for rapid functional prototypes

  • Electronic components (LEDs, sensors, touchscreens) for the physical interface

  • 3D printers for ergonomic housings, components and bespoke interfaces

This results in prototypes that realistically reflect form, function and user experience – quickly, flexibly and in a practical manner.

To the HMI Lab Grafik zum Thema Touchpoints

How UX720° is implemented

Analysis. Integration. Validation.

  • User and context analysis

  • where required: Ergonomic assessment of physical elements

  • UX design & prototyping

  • Interdisciplinary development & iterative validation

The result: a consistent, robust and future-proof operating concept.

We’ll help you put this into practice

References

Interested in our UX720° method? Our experts are happy to advise you and answer any questions you may have.

Connected services

Your contact person
Evamaria Plehn, Head of UI/UX Design
Evamaria Plehn

Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.

Product DesignEngineering

Calistair

"We were particularly impressed by the enthusiasm and technical creativity of the Busse employees. The atmosphere in the project was characterized by professional looseness and great agility. We turned an idea into a finished product in 4 months!"

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Thyssenkrupp

"As an experienced design partner, BUSSE offers everything from a single source. Creative design solutions, prototyping through to small series production and UX design for software. The solution approaches and methods through to implementation always lead to a result that perfectly meets the requirements."

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Sigel

„The collaboration with the entire project team was always goal-oriented, constructive and pleasant in terms of communication. Mr. Timm and his project team always kept the functional and safety requirements in mind and understood what is also important to us in product development: can-do mentality, agile mindset as well as flexibility and efficiency in all project situations."

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Prinoth

„BUSSE is our design game-changer for snow groomers! Their UI/UX team elevates not only icons and layout but the entire user experience to a new level. Clear operation turns every ride into a pleasure. Reliable from development to series production, BUSSE is by our side. Their interface, based on precise product research, simplifies operation. Flexible, forward-thinking, and reliable – BUSSE is our satisfaction guarantee!"

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Mikron

"With BUSSE as a sparring partner, we were able to successfully work out a brand-defining design for our latest products that was appropriate for the target group. BUSSE understood our internal company processes very well and was therefore able to deliver optimal results. Deadlines were always met, you can rely on BUSSE. Anytime again!"

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Keller

"We were positively surprised by the collaboration with BUSSE in that the focus was not solely on the appearance of our product, but rather on the interplay of economical manufacturing solutions, optimized ergonomics and a functional design. The result now impresses with a coherent, unprecedented design concept."

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Britax Römer

„Child seats are not only visually complex but also technically demanding. Our longstanding partnership with BUSSE turns development into a creative experience. Design sprints and a versatile selection matrix relieve engineers, minimize time-consuming iterations. We appreciate BUSSE for their timely implementations despite limited resources. The collaboration is not only effective but also truly enjoyable!"

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Infinite Running

„What impressed me right from the start was the incorporation of many innovative ideas that led to a result that is now ready for the market. Despite patented hurdles, design concepts were fine-tuned and refined until a turnkey concept for prototypes and a near-series maturity was achieved."

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Hammer

"BUSSE has been the perfect partner for us to develop new and innovative ideas for over fifteen years. BUSSE offers a very high level of professionalism and a first-class understanding of the brand. The team has completely internalized the high standards of our projects and with exceptional creativity, as well as full dedication, has helped us to set new trends. Many of our bestsellers bear BUSSE hallmarks."

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Darda

„From the outset, BUSSE embraced our technical wishes and constraints, weaving them into a cohesive product. Their craftsmanship is impressive, making the collaboration not only enjoyable but also an inspiring process due to their expertise. It's a partnership that seamlessly blends creativity with professionalism."

Das moderne BUSSE DESIGN+ENGINEERING Headquarter mit großen Glasfenstern wird von innen beleuchtet und hebt sich vom dunkler werdenden Himmel während der Dämmerung ab. Das Bild zeigt architektonisches Design und natürliche Beleuchtungseffekte.