Close up of a product

Color Material Finish

Color Material Finish (CMF): The art of multisensory product design

At BUSSE, we believe that excellent design goes far beyond pure form. The true perceptual quality of a product is determined by its "little beloved details" – the Color Material Finish (CMF). These subtle nuances of color design, material selection, and the definition of surface finishes create a unique connection between people and products. At BUSSE, we understand that it is precisely this CMF strategy that transforms a good design into a lasting, inspiring experience.

Four close-ups of products where you can clearly see the material

Our range of services: Precision in every detail

  • Material selection: Careful selection of materials that match the product's function and aesthetics.

  • Surface definition & finishing: Definition and implementation of surface textures and finishes that enhance the user experience.

  • Product graphics & logo: Integration of product graphics and logos that support user guidance and clearly communicate the brand message.

  • Color design: Development of a color palette that strengthens brand identity and optimizes product impact.

  • HMI (Human-Machine Interface): Design of intuitive interfaces that seamlessly facilitate interaction between humans and machines.

This is how design aesthetics are created systematically

A good piece of music consists of more than just verses and choruses—and good design isn't just about contours and proportions. It's the multisensory experience and supporting product graphics that transform a product into a truly holistic composition. The sum of this design aesthetic—the clear surfaces, the sophisticated color scheme, and the fine material structure—are the details that delight with every glance and every touch.

To ensure this quality, we have established a comprehensive materials laboratory. There, we collect reference samples as well as a wide range of manufacturing processes and surface finishes, which, in dialogue with our customers, help us define the product- and industry-specific quality details.

Several pictures of the material library

The BUSSE ID system: Our tool for first-class design

Our unique tool for creating design aesthetics is the BUSSE ID system. The eight design levels address different dimensions of impact to create a balance between long-distance and close-up effects. This systematic approach ensures that every detail is perfectly coordinated—from the initial contour to the final surface finish.

Chart of the 8 levels of design.

Connected services

Your contact person
Tobias Neuber, Head of Industrial Design, QM Representative
Portrait

Our expertise is not only proven by 400+ awards, but also by the enthusiasm of our customers.

Product DesignEngineering

Calistair

"We were particularly impressed by the enthusiasm and technical creativity of the Busse employees. The atmosphere in the project was characterized by professional looseness and great agility. We turned an idea into a finished product in 4 months!"

Product DesignEngineering

Thyssenkrupp

"As an experienced design partner, BUSSE offers everything from a single source. Creative design solutions, prototyping through to small series production and UX design for software. The solution approaches and methods through to implementation always lead to a result that perfectly meets the requirements."

Product DesignEngineeringPrototyping

Sigel

„The collaboration with the entire project team was always goal-oriented, constructive and pleasant in terms of communication. Mr. Timm and his project team always kept the functional and safety requirements in mind and understood what is also important to us in product development: can-do mentality, agile mindset as well as flexibility and efficiency in all project situations."

UI/UX Design

Prinoth

„BUSSE is our design game-changer for snow groomers! Their UI/UX team elevates not only icons and layout but the entire user experience to a new level. Clear operation turns every ride into a pleasure. Reliable from development to series production, BUSSE is by our side. Their interface, based on precise product research, simplifies operation. Flexible, forward-thinking, and reliable – BUSSE is our satisfaction guarantee!"

Product Design

Mikron

"With BUSSE as a sparring partner, we were able to successfully work out a brand-defining design for our latest products that was appropriate for the target group. BUSSE understood our internal company processes very well and was therefore able to deliver optimal results. Deadlines were always met, you can rely on BUSSE. Anytime again!"

Product DesignEngineering

Keller

"We were positively surprised by the collaboration with BUSSE in that the focus was not solely on the appearance of our product, but rather on the interplay of economical manufacturing solutions, optimized ergonomics and a functional design. The result now impresses with a coherent, unprecedented design concept."

Product DesignEngineering

Britax Römer

„Child seats are not only visually complex but also technically demanding. Our longstanding partnership with BUSSE turns development into a creative experience. Design sprints and a versatile selection matrix relieve engineers, minimize time-consuming iterations. We appreciate BUSSE for their timely implementations despite limited resources. The collaboration is not only effective but also truly enjoyable!"

Product DesignEngineeringPrototyping

Infinite Running

„What impressed me right from the start was the incorporation of many innovative ideas that led to a result that is now ready for the market. Despite patented hurdles, design concepts were fine-tuned and refined until a turnkey concept for prototypes and a near-series maturity was achieved."

Product DesignEngineeringPrototyping

Hammer

"BUSSE has been the perfect partner for us to develop new and innovative ideas for over fifteen years. BUSSE offers a very high level of professionalism and a first-class understanding of the brand. The team has completely internalized the high standards of our projects and with exceptional creativity, as well as full dedication, has helped us to set new trends. Many of our bestsellers bear BUSSE hallmarks."

Product Design

Darda

„From the outset, BUSSE embraced our technical wishes and constraints, weaving them into a cohesive product. Their craftsmanship is impressive, making the collaboration not only enjoyable but also an inspiring process due to their expertise. It's a partnership that seamlessly blends creativity with professionalism."

Das moderne BUSSE DESIGN+ENGINEERING Headquarter mit großen Glasfenstern wird von innen beleuchtet und hebt sich vom dunkler werdenden Himmel während der Dämmerung ab. Das Bild zeigt architektonisches Design und natürliche Beleuchtungseffekte.