Product Style Guides, innovative product design and consistent brand design are key for long-term product and brand success. Style guides and consistent brand identities warrant competitor differentiation and a clear visual message on global markets.
Only when your products an their designs are aligned and the strategic position of your brand and design language is clearly defined, you will achieve a strong design consistency that highlights the superiority of your brand over the others and communicates the added value of your products to your customers.
In the product style guide, we design and document the brand-characterizing elements and colour codes. Thereby you are able to transfer the product design features also to future products and
innovations with the same or similar target group. A design manual represents a guideline to consistently communicate brand identity and brand associations with the product's appearance.
Since 1964 STIHL counts on BUSSE and its aesthetic competence for the design of their products. Due to the fact of the constant and longterm application of the company colors these developed themselves as a strong trade mark. Our goal is to always achieve a coherent formal language, which supports the usage of the tools and which generates the identical associations like „powerful", „robust" and „modern" for all customers worldwide.
For DR. BOY, a German-based producer of injection molding machines, BUSSE was able to not only create the product design but also the complete corporate design and a brand signet.In a comprehensive styleguide we defined details for all print communucation like business cards and car graphics and developed design rules for the transfer of the machine design onto different machine types and proportions.
Development of a modern and likeable product design language with a concise brand signet of a parabola that embraces the logo itself.This signet was successfully transferred onto all types of products.
Establishment of a modern, valuable and constant design language in the field of tools and cases which typically rather is conservative and functional-driven.Transformation of these new design elements onto further product applications and system components.
For the WP-Bakery Group, a producer of machinery for handcraft and industrial bakerywe designed an integrated concept how to place product names and company logo onto all different kinds of products:From cooling to baking, from mixing and small store products to fully automated production lines.
STRONG BRANDS AND STRONG PRODUCTS NEED A STRONG PARTNER.
Find a selection of references from the different industries and areas of activity here – from product development to construction. We will gladly provide you with a reference collection customised to your industry and project plans.
We provide an interdiscplinary team of over 15 product and user interface designer plus a network of constant freelancers and partners.
We are the experts among the design professionals. We consider not only the surface of a product, nor do we oppose self-made design identities on your product. In contrast to a pure design consultancy, we consider your own brand identity and your favored target group to be the most important starting point for product development. Only this holistic consideration leads to the creation of useful products and valuable, complete industrial designs. To us, valuable and feasible design means, no design feature of the product can be reduced or needs to be added. Hundreds of design awards for BUSSE Design+Engineering tell its own tale."
Professional product design is understanding the brand and the brand's market, considering the benefit for the manufacturer and user. Each product is a synthesis of complex requirements, since the design process is affected by all departments. Therefore, we need to have an integrated approach to achieve the optimum result. Thinking what is possible and implementing what is technologically sound characterizes a professional. We help you to design valuable product appearances, that convey all aspects of the future product, functionally and aesthetically, to exceed the customer's expectations.