Style guides and consistent brand identities warrant competitor differentiation and a clear visual message on global markets. A strong design consistency highlights the superiority of one brand over another. It can help communicate the added value of your products to your customers.
In the product style guide, we design and document the brand-characterising elements and colour codes. Thereby you are able to transfer the product design features also to future products and innovations with same or similar target group. A design manual represents a guideline to consistently communicate brand identity and brand associations with the product`s appearance.
How a product-style guide is created:
+ Initially, together we evaluate the current design features and the current product positioning of your brand, the OEM brands and your competitors.
+ Based on this, we define the desired brand values and determine necessary product and brand associations for your industrial design and interface design – aligned with your corporate identity and corporate design.
+ Based on your market research, your selection of key products and/or current development projects, we create the design features as a guideline for you to define the look and feel of brand features of your future next generation innovations. This takes place in close cooperation with your experts of technology and manufacturing to ensure feasibility.
+ We therefore create a standard of brand design features and summarize it generating an individual product style guide manual.
+ In addition to that, we can transfer the product brand features to your entire product range of present products and / or concepts for future developments and product designs concepts.
"Professional product design is understanding the brand and the brand`s market, considering the benefit for the manufacturer and user. Each product is a synthesis of complex requirements, since the design process is affected by all departments. Therefore, we need to have an integrated approach to achieve the optimum result. Thinking what is possible and implementing what is technologically sound characterises a professional. We help you design valuable product appearances, that convey all aspects of the future product, functionally and aesthetically, to exceed the customer`s expectations.”